• Empowering local hands with global resources and experience
  • Combining entrepreneurial spirit with the support and proven track-record of a strong partner
  • Providing integral concepts, covering all areas of a project from start to finish
  • Franchising is a unique combination of opportunity, support and mutual gain
  • Going above and beyond conventional equipment guarantees

Franchising in the Water Sector: Taking over responsibility

Clean drinking water and a well-functioning sewerage system is a matter of course for people in industrialised Western countries. However, a modern water management system is practically unheard of in many countries around the world. The GWFA's franchise concept makes a decisive contribution to pushing forward and establishing water sector projects that are urgently needed. The GWFA also fulfils important economic and environmental standards throughout. Water means food: Around 85% of water consumption in Africa and Asia is used for agriculture.

From the traditional model...

Particularly in developing countries, the traditional model for demanding and complex contracts involves the use of an "international player" as a contractor. The contractor then supplies the client - a municipal water, wastewater, waste management or industrial business - with machines or technology and may also act as the local operator. It is often the case that the international player hires a local sub-contractor, normally a medium-sized company, to provide construction, installation or operational services.

... to a modern franchising concept

The opposite is true for the GWFA franchise models: Here, the client goes directly to a local company. By using a local business, the project benefits from its intimate local knowledge and is more client-friendly, politically more acceptable and costs are reduced. The local entrepreneur, however, is unlikely to have the resources to handle the contract alone. The full spectrum of support provided by the internationally experienced franchisor, covering technical, commercial, organizational and financial solutions, creates an ideal partnership, joining forces for mutual gain. Genuine win-win situations are rare, but we make them happen: A project implemented to GWFA's exact specifications comes with an unrivalled performance guarantee for the whole plant and not just conventional equipment guarantees.

The Franchise Concept

Advantages: When is a Water Franchise the answer?